MYTH 01
"Buying and selling digital gold is difficult."
FACT
It's simpler than physical gold. Buy or sell in seconds from your phone — no jeweller visit, no haggling, no locker. Orders settle at live market prices, any day, any hour, starting at just ₹1.
MYTH 02
"Jewellery is better because it's 'real' gold."
FACT
Digital gold is real gold — 24K, 99.9% pure, held 1:1 in your name in insured vaults. Jewellery is usually 22K and carries 8–25% making charges you never get back on resale. Your digital gram tracks pure gold, not a craftsman's markup.
MYTH 03
"The charges on digital gold are very high."
FACT
Charges are transparent and modest. A small buy/sell spread plus 3% GST — the same GST you'd pay on physical gold. No making charges, no locker rent. Over any real holding period, that works out far cheaper than jewellery.
MYTH 04
"If the app shuts down, my gold is gone."
FACT
Your gold isn't held by the app. It's stored with an independent custodian in insured vaults and backed 1:1 by physical gold registered to you. You can redeem it for cash or take physical delivery — your holding stands on its own.
MYTH 05
"Gold is only for festivals and weddings."
FACT
Gold works all year. It's a long-running hedge against inflation and market swings, and a simple way to diversify. With digital gold you can invest small amounts regularly — like a gold SIP — and build a holding steadily, not just on occasions.